The Great Waterway will be conducting workshops throughout the year. Here you can find key information about each workshop, including registration and agenda details. Presentations and other materials are linked to the agenda as soon as they are available. If you have any inquiries about logistics or registration, please contact our Operations Manager, Brianna Doyon. Want to receive updates about upcoming workshops or events in our region? Subscribe to our monthly newsletter – visit our homepage for more details!
Packaging Workshop – December 5, 2017
Join us in Cornwall and learn to identify how and when partnering with other tourism operators will help you enhance your business.
The material is organized into the following sections:
- Partnerships: focuses on an effective way to expand your product offering and attract more customers.
- Packaging: provides important how to, whether you develop packages yourself or with other tourism partners.
The workshop will be delivered by Anne Marie Forcier, Amplitude Consulting. Anne Marie has worked in the tourism industry since 1998, she currently owns Rideau Tours in Chaffey’s Locks on the Rideau Canal. Anne Marie understands the value of partnerships and brings a wealth of knowledge and passion to the tourism industry.
We hope that you are able to invest this afternoon with us for this workshop to learn how to build more effective packages and to create fabulous experiences. With the information from this workshop you will be able to take actions that may expand your customer base and increase your sales.
Training will be located at the Ramada, 805 Brookdale Avenue, Cornwall. Registration is required by November 30, 2017.
2018 – 2019 Partnership Fund Workshop – January 10, 2018
During this workshop you will find information about our Partnership Program for 2018-2019 including, why it is offered, who are the eligible partners, what are the parameters of funding and the 2018-2019 project initiatives. RTO 9’s Partnership Fund initiative is designed to build on existing and introduce new tourism products that enhance the region’s diversity of tourism attractions and competitive advantage by supporting the development of tourism experiences in the region.
The training will be located in Kingston. Further location details will be shared shortly. Registration is required.
January 11: Digital Marketing (Brockville)
January: Product Development
March 6: Diversity (Prince Edward County)
Social Media 101
Itinerary/FAM Tours Workshop – Wednesday November 22
This workshop is being delivered by Sandra Rice. Sandra is the Partnership & Trade Consultant North America for Ontario Tourism Marketing Partnership Corporation. Sandra has been with OTMPC since 2000, in the role of North America Trade.
By the end of the workshop the following topics will be covered…
- Working with the Trade (Distribution Channels)
- Overview of Travel Trade Distribution
- USA Overview & Trends
- Why work with the Trade
- Market Readiness
- What is the Market Opportunity
- US in Market Sales Missions – Trends/Feedback/Opportunities
- Defining Travellers
- Return on investment/time and financial commitment/staying engaged
- What is the regions driver – what do people visit and how can you take advantage of that? Capitalize on that? Examples? From other areas
- Identify the market opportunity – what is your competition doing/market research
- Product – market readiness/defining your goals and objectives
- Where is your market currently coming from – what do they come for?
- What time of the year do you need the business? Are you at capacity in peak season – Summer/Fall?
- Can you package with similar experiences extending the stay in the region? Packaging partners?
- Connecting with other regions – look beyond your boundaries – connect similar experiences/travel motivators to get the traveller to stay longer
- How do you track results?
Space is limited to 20 participants. Registration is now closed.
The training will be located at Innovation Park in Kingston.
How to Leverage Your Social Media – Monday November 20 OR Wednesday November 22
This workshop will be designed with YOU the participant in mind. A survey will be sent to you 10 days in advance of the session, allowing you to choose YOUR preferred topics! The survey will ask participants about the social media platforms in use, as well as areas of concern. Pack your smart phone and laptop because this workshop will allow participants to work in real-time alongside the facilitator.
Space is limited to 12 participants. Registration is now closed.
The training will be located at the RTO9 Office (650 Dalton Ave. Kingston).