The Great Waterway's 2017-18 consumer marketing plan will drive awareness to the South Eastern Ontario highlighting our destinations, activities and major branded experiences within the region. We're motivated to build a shared voice in conjunction with our DMOs and DMPs. As per the 2017-18 business plan, we will expand further into the Quebéc market, launch an exciting new experiential campaign and will thread and embrace our new campaign theme, "Do The Things You Love In South Eastern Ontario". Below you will find a presentation delivered to the Destination Advisory Committee (DAC) at The Great Waterway.
Shooting in July 2017, The Great Waterway will be deploying a cast, film, photography and content generation crew and they will be travelling across our 8 destinations in South Eastern Ontario. This campaign will spread over 2017-18 and provides a tremendous opportunity to gain more rich media assets, in addition to some exceptional exposure for destinations and tourism operators involved. This experiential campaign will be a significant first-hand showcase of what our beautiful region has to offer.
Starting in summer 2017, The Great Waterway will be launching several Branded Experience Campaigns focusing on the region's core niche activities, which may include cruising, golf, fishing, theatre & entertainment, food & drink or cycling. The campaign will be digitally driven through both online paid media, website landing pages and conversion-focused tactics to generate leads directly to your business. For more information or to get involved, please contact Steve Weir at The Great Waterway at 613-344-2095 x103.
2017-18 will be the year that The Great Waterway/RTO 9 expands its efforts to target the Quebéc marketing and to provide a greater level of French translated content to the region. Marketing efforts include the development of a French-version of The Great Waterway website, developing a Quebéc influencer earned media campaign and concentrating a greater amount of ad spend into the Quebéc region. Together, RTO 9 wishes to explore more opportunities to attract and retain greater visitation from this region.