The campaign ran from May 29th to July 10th, 2018.
The campaign funding dictated targeting an out-of-province audience. The focus was on reaching Quebec consumers in both French and English. This campaign targeted travellers before their getaway. Our objective was to create awareness for Cruise Experiences while in the planning phase of a trip.
The campaign used a combination of awareness, engagement, and conversion media in the form of paid search, mobile and desktop display with our network partner : Division D, and Facebook videos ads.