RTO 9 is a regional tourism organization that is funded by the Ministry of Tourism, Culture and Sport. RTO 9 actively promotes tourism for the region and works to support and grow the tourism industry through product development initiatives.
To be recognized as the leading strategic tourism partner by destinations in our region.
Foster successful destinations in RTO 9 that set the standard in Ontario.
To provide strategic leadership to achieve the Vision through its Mission, RTO 9 will focus resources (human and financial) on the following areas of effort:
Co-ordination of the diverse interests of the tourism industry within Region 9 in order to build and support a competitive tourism region through marketing and destination management. The organization will function in partnership with established and recognized tourism and economic development organizations plus other entities within the region and move forward in a spirit of cooperation and collaboration.
RTO 9 is comprised of tourism industry partners from all areas of the tourism industry within the geographic boundaries of Region 9. It is an independent, industry-led (with emphasis on private sector representatives) not-for-profit organization responsible for working with tourism partners to enhance and grow the tourism products, marketing activities and investment within Region 9.
By providing regional leadership and coordination, the organization will help build and support a competitive and sustainable tourism region that is able to grow all aspects of tourism and attract more visitor revenues, generate increased economic activity including investment and job creation within Region 9.
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