Are you being creative with social media imagery?
This Ontario Culinary Tourism Alliance blog post outlines practical considerations for making your food or experience more social media friendly and appealing to consumers. The post outlines a simple and easy formula for businesses of all sizes and sectors to implement, "the more fun, interesting, or cool something looks, the more people want to do it." Will your food or experience be the next "crave-worthy" temptation?
Skift looked at campaigns from Denmark, Aruba and Carlsbad and Sonoma in California this year and their marketing tactics to reveal how co-branding, putting a spotlight on locals, gaining behind-the-scenes intel from influencers and word association surveys are helping these destinations innovate in new ways in the digital era.