Market Profiles

Explore the latest research on visitors from our key markets to better understand their value, motivators, and characteristics.

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United States of America

Profile
Adult population: 268 million
International Tourist Departures: 92.6 million (2018)

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China

Profile
Adult Population: 1.146 billion
International Tourist Departures: 130.5 million (2017)

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United Kingdom

Profile
Adult Population: 53.7 million
International Tourist Departures: 70.4 million (2018)

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France

Profile
Adult Population: 54.9 million
International Tourist Departures: 29.1 million (2017)

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