Tourism is changing. Travellers focus on experiencing a country, city or particular place by actively and meaningfully engaging with its history, people, culture, food and environment. And they are willing to pay for the right experience if the perceived value is there.
Growing Experiential Tourism is a high priority for RTO 9. Not only does it add a new revenue stream for businesses, it also enhances the slow season, creates a competitive advantage, opens the doors to new markets and repeat visitation, and encourages creative usage of existing infrastructure. Most importantly though, Experiential Tourism is attracting travellers who not only love learning new things, but care about the destinations and the locals that live there.
We’d love to help!
If you’re interested in learning more about how you can enhance or how you can enhance or develop new experiences in South Eastern Ontario, please contact Lori McIsaac, Operations Manager, 905.751.4401, lmcIsaac@region9tourism.ca