RTO9 Product Development Strategy
The RTO9 Product Development Strategy includes an introduction and four sections:
- Section 1: Branding
- Section 2: Demand Analysis
- Section 3: Supply and Asset Inventory
- Section 4: Strategic Recommendations
International Tourism to Canada on the Rise
In 2018, international overnight arrivals to Canada reached a new height of 21.13 million visitors, surpassing the record level previously achieved in 2017 by 1.2% and breaking the 21 million mark for the first time ever.
MAKING SENSE OF WEB ANALYTICS
◉ Why website data is so important
◉ What data should you track
◉ How to track and report
◉ What to do with the data
In 2016, 7.8 million visitors spent $817 million in the region, the total tourism employment impact was 7,078 jobs and there were 6,645 tourism-related businesses in operation.
This document offers a summary of the performance of the tourism industry for the years 2016 through 2018; it includes trends over the previous years and other analyses on the key indicators that offer market intelligence and insights about the state of the industry.
- In 2015, there were 142 million visits in Ontario and these visitors spent $25.4 billion.
- Tourism receipts reached $32.3 billion; generated $30.9 billion for Ontario’s GDP, contributed $4.9 billion in provincial taxes and supported 388,954 jobs.
- Tourism is Ontario’s 7th largest international export bringing to the province $9.1 billion in foreign exchange.
- Ontario is the largest travel destination in Canada. Ontario received 40.4% of all visitors to Canada and 37.1% of the country’s total visitor spending in 2015.
- 6% of visitors came from the U.S., however, they had the lowest expenditure per person, and it is through the sheer volume of U.S. visitors that makes them #1
- Chinese visitors are spending the most and staying the longest among international visitors, spending around $2400 per person, and staying an average of 8.9 nights.