The shifting tours and activities market
As travellers look for more authentic travel experiences, the tours and activities market continues to grow. The market is expected to expand 9% per year, and currently it is estimated to be worth between $150B and $200B. To satisfy traveller demand, well-known brands and start-ups have encouraged the experience development process and shifted thousands of offerings from offline to online booking. Internal research by Tour Scanner takes a closer look at some of these key offerings today and consumer behaviour across the globe. The insights include:
• The cities with the highest number of activity offerings include: Rome, Paris, Barcelona, New York City, Lisbon, Florence, Bali, Dubai and Venice.
• The most booked activities are related to city sightseeing and world-famous attractions and museums.
• Travelers looking for tours and activities online are millennials, aged between 25 and 44 years old.
• The interest in tours and activities is slightly higher among females.
• More than 50% of the reservations are made less than 8 days before the date of the activity.
• Travelers tend to book expensive activities more in advance compared to cheaper activities.
2018/19 Partnership Fund Success Story -Voyageur Canoe Experience
Parks Canada has been working to create new opportunities at our National Parks and National Historic Sites that appeal more to the changing market and new visitors we are seeing. For the past several years, Parks Canada sites across the country have been implementing changes that make camping more comfortable which appeals to both urban and new Canadian visitors as well as international visitors and visitors with young families.
7 Digital Advertising Trends for the Travel Industry in 2020
Would you like to know which digital advertising trends are expected to drive the industry in 2020? Skift and Sojern’s report, 7 Digital Advertising Trends for the Travel Industry in 2020, helps marketers stay on top of changing consumer needs and technology to develop forward-thinking strategies, plans and roadmaps. According to the report, social advertising is going to become much more sophisticated for travel marketers because of new innovations and enhancements being integrated across platforms. For example, the availability of social ad targeting tools will help reach travel audiences at the scale needed to inspire travel and compete in an ‘always on’ marketing environment. Another trend of importance is that simply being present on social platforms will make a limited impact – those businesses that focus on quality, creativity, and channel appropriate content are more likely to capture the interest of their intended travel audiences.
65 Travel Statistics 2019-2020
Trekksoft developed a collection of current travel trends and statistics of interest for tour and activity operators. The insights presented can be used to support your everyday decision-making and strategic planning efforts.
The report includes:
1. Booking Trends
2. Travel Trends
3. Destination Insights
4. Tour & Activity Industry Insights
5. Travel Technology
Unlocking the Potential of Canada’s Visitor Economy
Every day, more than 57,000 international overnight visitors stream into Canada, drawn by our safe, secure cities, friendly people, and remarkable natural parks and wildlife. These visitors are welcomed by hundreds of thousands of Canadians who work in our tourism sector, and who show off the very best our country can offer. From our largest cities to our most remote wilderness, and from world-class resorts and convention centres to the family-run bed-and-breakfast, there are few places in Canada that tourism does not touch.
RTO9 Product Development Strategy
The RTO9 Product Development Strategy includes an introduction and four sections:
- Section 1: Branding
- Section 2: Demand Analysis
- Section 3: Supply and Asset Inventory
- Section 4: Strategic Recommendations
International Tourism to Canada on the Rise
In 2018, international overnight arrivals to Canada reached a new height of 21.13 million visitors, surpassing the record level previously achieved in 2017 by 1.2% and breaking the 21 million mark for the first time ever.
MAKING SENSE OF WEB ANALYTICS
◉ Why website data is so important
◉ What data should you track
◉ How to track and report
◉ What to do with the data
In 2016, 7.8 million visitors spent $817 million in the region, the total tourism employment impact was 7,078 jobs and there were 6,645 tourism-related businesses in operation.
This document offers a summary of the performance of the tourism industry for the years 2016 through 2018; it includes trends over the previous years and other analyses on the key indicators that offer market intelligence and insights about the state of the industry.