Unlocking the Potential of Canada’s Visitor Economy
Every day, more than 57,000 international overnight visitors stream into Canada, drawn by our safe, secure cities, friendly people, and remarkable natural parks and wildlife. These visitors are welcomed by hundreds of thousands of Canadians who work in our tourism sector, and who show off the very best our country can offer. From our largest cities to our most remote wilderness, and from world-class resorts and convention centres to the family-run bed-and-breakfast, there are few places in Canada that tourism does not touch.
RTO9 Product Development Strategy
The RTO9 Product Development Strategy includes an introduction and four sections:
- Section 1: Branding
- Section 2: Demand Analysis
- Section 3: Supply and Asset Inventory
- Section 4: Strategic Recommendations
International Tourism to Canada on the Rise
In 2018, international overnight arrivals to Canada reached a new height of 21.13 million visitors, surpassing the record level previously achieved in 2017 by 1.2% and breaking the 21 million mark for the first time ever.
MAKING SENSE OF WEB ANALYTICS
◉ Why website data is so important
◉ What data should you track
◉ How to track and report
◉ What to do with the data
In 2016, 7.8 million visitors spent $817 million in the region, the total tourism employment impact was 7,078 jobs and there were 6,645 tourism-related businesses in operation.
This document offers a summary of the performance of the tourism industry for the years 2016 through 2018; it includes trends over the previous years and other analyses on the key indicators that offer market intelligence and insights about the state of the industry.