The Research and Insights Hub is RTO9's portal for tourism research, thoughtful perspectives and inspiration to help drive profitable business ideas and innovation in each destination.
AI driving sales in big ways
Artificial intelligence (AI)? Machine learning? We've all heard these terms by now, but do you know what this actually means and how it can help your business? Put simply, AI is the ability for a computer to think and learn in ways similar to humans. Machine learning is just one of the programs and tools that fall under the wider AI umbrella. Put in a travel and tourism context, this article - by intelligence and marketing leader Rokt - outlines unique examples of how big business in restaurants, financial services and retail are forging ahead and experimenting with AI solutions to improve the customer experiences behind the scenes.
Monthly Industry Insights Newsletter
Every month we develop an industry newsletter with the latest insights, research and thoughtful perspectives on the issues that matter most to tourism businesses and operators in RTO9.