The Research and Insights Hub is RTO9's portal for tourism research, thoughtful perspectives and inspiration to help drive profitable business ideas and innovation in each destination.
Monthly Industry Insights Newsletter
Every month we develop an industry newsletter with the latest insights, research and thoughtful perspectives on the issues that matter most to tourism businesses and operators in RTO9.
7 Digital Advertising Trends for the Travel Industry in 2020
Would you like to know which digital advertising trends are expected to drive the industry in 2020? Skift and Sojern's report, 7 Digital Advertising Trends for the Travel Industry in 2020, helps marketers stay on top of changing consumer needs and technology to develop forward-thinking strategies, plans and roadmaps. According to the report, social advertising is going to become much more sophisticated for travel marketers because of new innovations and enhancements being integrated across platforms. For example, the availability of social ad targeting tools will help reach travel audiences at the scale needed to inspire travel and compete in an 'always on' marketing environment. Another trend of importance is that simply being present on social platforms will make a limited impact - those businesses that focus on quality, creativity, and channel appropriate content are more likely to capture the interest of their intended travel audiences.